a b o u t s e r v i c e sp o r t f o l i oc o n t a c t







 
    Writing Work History

Cookbook Co-author: Heirloom Beans: Recipes from Rancho Gordo
Chronicle Books Fall 2008:
  • Developed and wrote 85 recipes for the book
  • Collaborated with co-author to write recipes, head notes and sidebars
 Freelance Writer: 2002-present
  • Articles for various publications: Oakland Tribune, Curve Magazine, Savor Wine Country
  • Newsletters, product descriptions, press releases, and general marketing writing for small food companies. Clients include: Napastyle, ditalia.com, Peerless Coffee Company, Mallonée and Associates, Community Clinic Consortium, Strauss Communications
  • Regular contributing blogger, EcoSalon
 Copywriter/Editor/Project Manager: Whole Foods Market Northern California, May 2002-August 2007
  • Collaborated with small internal marketing team to develop and execute regional marketing campaigns
  • Wrote and edited external and internal marketing materials including brochures, ads, web copy, and articles
  • Collaborate with the Regional Marketing Team to conceptualize themes and messaging and to determine appropriate communication vehicles.
  • Gathered, coordinated, organized, and fact checked any information that appeared in printed materials
  • Project managed marketing campaigns
San Francisco Food Editor: Apartment Therapy—The Kitchen
September 2006-December 2006
  • Reviewed food products, cooking gadgets and stores
  • Contributed original, seasonal recipes using local ingredients
  • Covered sustainability issues in weekly feature, The Conscientious Cook
Previous Work Experience:

Managing Chef: Headlands Center for the Arts,
October 2001-April 2002

  • Managed and coordinated all aspects of the food program including the Hearth Café, the dinner program, and the bread program
  • Promoted sustainable agriculture and local and organic farmers
  • Built community among the various Park Partners in the Headlands
Chef: Jimtown Store,
May 1998-September 2001
  • Managed all kitchen and catering operations
  • Collaborated with the owners and co-writer in the developing, writing, and testing of recipes for the Jimtown Store cookbook
Education:
  • Bachelor in Business Administration/Marketing: San Francisco State University, 1989
  • Teaching Credential: San Francisco State University, 1992
  • Proofreading and Grammar: Media Alliance, 2002
  • Copy-editing Intensive: Media Alliance, 2002
Affiliations and Volunteer Work:

Founding Board Member, Noe Valley Farmers’ Market
Volunteer Writer/Researcher, Food First
Garden Volunteer, City Slicker Farm
Member, San Francisco and East Bay Bicycle Coalitions
Member, Slow Food USA
Member, International Association of Culinary Professionals
Member, American Society of Journalists and Authors

References:

Jolyn Bibb: Marketing Director, Whole Foods Market (510) 455-1825
Carrie Brown: Owner, Jimtown Store (707) 433-1212
Bill LeBlond: Editorial Director, Cookbooks, Chronicle Books (415) 537-4348
Katherine Cowles: Agent (415) 552-6201
Joyce Mallonée, Owner, Mallonée & Associates Food Strategies (925) 299-8887